Facebook stock strategy

Meta Platforms, Inc., formerly named Facebook, Inc., and The Facebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns Facebook, Instagram, and WhatsApp, among other products and services.

Facebook stock strategy

Meta is one of the world’s most valuable companies and among the ten largest publicly traded corporations in the United States. It is considered one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Microsoft. Meta’s products and services include Facebook, Instagram, WhatsApp, Messenger, and Quest 2.

It has acquired Reality Labs, Mapillary, CTRL-Labs, Kustomer, and has a 9.99% stake in Jio Platforms. In 2021, the company generated 97.5% of its revenue from the sale of advertising. On October 28, 2021, the parent company of Facebook changed its name from Facebook, Inc., to Meta Platforms, Inc., to “reflect its focus on building the metaverse”.

According to Meta, the “metaverse” refers to the integrated environment that links all of the company’s products and services.

Mark Zuckerberg
Feb 2004

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Facebook stock strategy

Users outside of the US and Canada contract with Meta’s Irish subsidiary, Meta Platforms Ireland Limited (formerly Facebook Ireland Limited), allowing Meta to avoid US taxes for all users in Europe, Asia, Australia, Africa and South America. Meta is making use of the Double Irish arrangement which allows it to pay 2–3% corporation tax on all international revenue

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